Description

Course Description

SEO stands for “Search Engine Optimization”. It is a long-term marketing strategy employed in order to improve a website's visibility and organic search results in google and other global search engines. It’s a process employed by webmasters to increase their site's visibility and organic traffic from search engines. The ultimate goal of SEO is to rank well for relevant keywords and phrases that your potential customers might use when searching for a business like yours.
SEO begins with identifying the right keywords and phrases for your business. You'll want to target keywords that are relevant to your products and services, and have enough search volume to be worth targeting.
Once you've selected your keywords, you'll need to optimize your website and content around them in order to improve your chances of ranking well.
There are a number of other factors that influence how well your site ranks in search engines, including the quality of your links, the age of your domain name, and the overall authority of your site.
By ranking higher in searches, businesses can attract more visitors who are likely to convert into customers. Additionally, higher traffic levels typically lead to increased revenue.
Google regularly updates its algorithm, and as a result, SEO professionals and business owners must continually update their tactics to keep their websites and businesses ranked high. While there are many factors that go into ranking a website, some are more important than others.
Different SEO experts have different opinions on what works and what doesn't when it comes to optimizing a website for the search engines. Some may be successful with one approach and not so successful with another. That's why this course not just teaches you what I know and what my experience is. This entire course is based on a research of SERPs (Search engine result pages) compiled from 10,000 keywords for the first 3 search pages ie.. top 30 search results.

Who is this course for?

• For those, who want to build their career in SEO, who already has a career in SEO
• For businesses, which have a website
• For those, who is working in an SEO agency or who runs an SEO agency
• For those, who work as / who wants to work as SEO Analysts, SEO Specialist, SEO Manager, SEO Consultant
• For those involved in Digital Marketing, and specialize in search engine optimization

Training Ouctcomes (Including Certification)

• Understanding of SEO: Students will gain a solid understanding of the principles and best practices of SEO and how it can be used to improve website rankings, traffic, and user engagement.
• Proficiency in SEO Techniques: Students will learn various SEO techniques such as keyword research, on-page optimization, link building, technical SEO, and local SEO to optimize websites for search engines.
• Ability to Develop an SEO Strategy: Students will learn how to develop a comprehensive SEO strategy that aligns with their business goals, target audience, and brand messaging.
• Knowledge of Google Algorithms: Students will learn about the various Google algorithms such as Panda, Penguin, and Hummingbird, and how they affect website rankings and SEO practices.
• Ability to Optimize Website Content: Students will learn how to optimize website content such as web pages, blog posts, and images, to improve search engine rankings and user engagement.
• Ability to Measure Success: Students will learn how to measure the success of their SEO campaigns using key metrics such as website traffic, bounce rate, conversion rate, and ROI, and make data-driven decisions to optimize their strategy.
• Career Opportunities: Students will be equipped with the skills and knowledge needed to pursue a career in SEO, digital marketing, or related fields.

Employment Possibilities 

• SEO Specialist: Students can work as an SEO specialist, optimizing websites and web pages for search engines, conducting keyword research, analyzing website data, and implementing technical SEO. 
• Digital Marketing Specialist: Students can work as a digital marketing specialist, developing and executing digital marketing strategies that include SEO, PPC, social media, and content marketing.
• Content Marketer: Students can work as a content marketer, creating and optimizing website content such as blog posts, infographics, and videos to improve website traffic and engagement.
• Web Analyst: Students can work as a web analyst, analyzing website data, and providing insights and recommendations to improve website performance and SEO.
• Digital Marketing Manager: Students can work as a digital marketing manager, managing a team of SEO and digital marketing specialists, overseeing the development and execution of digital marketing strategies.
• Digital Marketing Consultant: Students can work as a digital marketing consultant, helping businesses and organizations develop and implement effective digital marketing strategies, including SEO.

Instructors

• Subas Nepal