SMS marketing is a powerful strategy where companies send targeted promotional messages to their customers via text messages. This direct and immediate communication method offers several advantages for both companies and clients. For businesses, SMS marketing is cost-effective, has a high open rate, and allows for precise audience targeting. Clients benefit from receiving timely and personalized promotions, exclusive deals, and important updates directly to their mobile phones. This fosters a sense of engagement, convenience, and value, ultimately enhancing the overall customer experience and strengthening the relationship between the company and its clients.